So another decade has passed social media is still the talk of the town, with almost everything changing every single minute this could be the tools they use, process, tracking or even checking out your performance.
Instagram trends you need to know about in 2020,
ECOMMERCE ON SOCIAL MEDIA
As this trend has grown in 2019 we think it’ll continue to grow in 2020 due to its ease and speed of it. This will help big companies target more consumers and different age groups helping them expand their target groups.
Every few clicks lead to a new purchase – an individual can buy anything they want via Instagram this means you can go from scrolling to purchasing the item at any moment.
BRAND VOICE NEEDS TO BE LOUD, LOUDER AND PROBABLY THE LOUDEST
According to recent findings in 2020 feeds will have captions lengths of 405 characters which comes to about 65 – 70 words. Long captions are the next big thing this will help creators turn their captions into mini-blogs giving them a chance to engage with their audience more frequently and in detail.
So, try to get out what you want to say in your caption first and create a mini-blog that talks about your brand through your feed.
Don’t forget to use CTA to “save” for your posts for the future!
CONTENT MUST BE INTERACTIVE
Making your content interactive is very important now.
Instagram Stories have equipped users with a lot of features like questions, quizzes even polls this allows you to directly interact with your customer, vice versa! It’s a fantastic way to grab your audience’s thoughts and opinions.
Also helps in gathering market research and future ideas for new products/services. You can also create countdowns (for e.g., giveaway / product launch), Interactive questions for audience opinions, private Q/A sessions with your audience and of course test their knowledge on the brand!